Founded in France in 1975, Pernod Ricard, the world's second-largest Wine and Spirits company with consolidated sales of €10,701 million in 2021/22, owns 17 of the top 100 global spirits brands and has one of the most prestigious and diversified portfolios in the industry: over 240 of its premium brands are distributed in more than 160 markets. This portfolio includes Absolut vodka, Ricard pastis, Ballantine's, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish Whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, and Mumm and Perrier-Jouët champagnes. True to its CSR roadmap "Preserve for Sharing," the Group's mission is to cultivate the magic of human relationships in a sustainable, responsible, and value-creating approach over the long term. Its decentralized organization allows its 19,480 employees to act as ambassadors of inclusive and meaningful conviviality. Implementing its strategic plan Transform & Accelerate, Pernod Ricard now relies on its "Conviviality Platform," a new profitable growth model enabling constant adaptation to consumer needs through the use of data and artificial intelligence. Pernod Ricard is listed on Euronext and is part of the CAC 40 and Eurostoxx 50 indices.
"It is about mastering new technologies and the data generated by our activities, in order to offer the right brand or service, in the right place, at the right time and at the right price for our consumers.”
In 2020, Pernod Ricard launched a strategic digital transformation program called "Global Digital Acceleration". The company's objective is to build business tools in the form of SaaS (Software as a Service) applications dedicated to various employees professions around the world (marketing, distribution, promotion, sales, etc.).
This first part of the mission involved working on Pernod Ricard's design system, which was already relatively mature in terms of the number of available components. However, in order to optimize the existing system, it was necessary to carry out significant maintenance work to clean up its constituent files. This background work was punctuated by the creation of new specific components, based on requests from product designers working on different KDPs (Key Digital Products).
To meet these requests, a thorough analysis of usage needs on each KDP was carried out in order to design components that perfectly met their expectations. We also conducted user tests to ensure that the new components were easy to use. Detailed documentation was also provided for each component, as well as training to help users understand how to use them effectively. Thanks to these efforts, Pernod Ricard's design system is now more comprehensive and better suited to users' needs.
How can we develop a design system for Product Designers in charge of designing internal products, in order to optimize interface production time and guarantee consistency between different products with varying stakes in the ecosystem?
Samples of Archipelago design system components.